Monday, 8 December 2008


Starting an Online Business in a Weak Economy by JO MARK

Business Opportunities,Internet Marketing,E-Commerce

As the economy weakens, many people look to start their own online business to bring in extra money. If you are thinking about starting an online business, your first question is usually where to start looking for ideas. But the answer is simple; base your online business on your own interests and talents. Chances are, if you are interested in a particular subject, there are probably others who have the same interest.
While you are determining the subject of your online business, write down ten words or phrases that people would use to search for items and information related to your business. Then, enter those words into Google’s keyword tool. This will tell you how many people are searching for information that is related to your online business. The more people searching for your information, the better your odds of success.
Then you have to determine what products you are going to offer. Will you be offering physical products or digital ones? Are you going to develop your own products or sell someone else’s? These are all questions you have to answer before opening your online business.
Will you use a website or a blog to offer products to your customers? If you are not familiar with html (the computer language used to build websites), you may be better off using a blog. Blogs do not require you to know any specialized computer language to get started. If you can type, you can use a blog. It is very simple.
But the next step is the hard part; getting people to visit your site. This is where most businesses fail. In order to bring sustainable traffic to your site you should use several different sources. Many people write articles to bring in traffic. This technique is free and works well if you can write at least one article a day. Posting on large Forums can also be an effective free technique to bring in traffic. And finally, using ads can be effective, but this tactic will cost you some money. Regardless of which traffic building techniques you decide on, you must do it consistently.

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