Friday 23 January 2009

Great Home Office Gadgets
(Thu Jan 22nd, 2009, by daveclark)


Who does not want to work from the comforts of a home office – dress as you like, unrestricted access to a brimming refrigerator, no commuting to the office – in comparison to any other office the home office appears a paradise.Not only the number of home offices is growing but home offices are becoming more convenient and efficient day by day. Gone are the days when a home office meant a desk, couple of chairs and a filing cabinet. In this age of technological innovation, the home office owners want more and more wonder tools; what they call great home office gadgets. And rightly so, because it has become inevitable to invest in these technological devices if you want your home office to be in tune with times. This is not to say you should buy every gadget you can lay your hands on.While going to obtain your great home office gadgets, it will be wise for you to determine beforehand the devices absolutely necessary to run your business. Make a list of them, ascertain your budget and then make a resolve not to exceed your budget. Some of the great home office gadgets are discussed below for your assistance.Additional Phone Line: A second phone line for the business is mandatory. If you have only one phone line for your home and your home office, it will be unprofessional. The second phone line will enable you to take a professional approach straight way while answering. Instead of a ‘hello’, “Universal Services. Robert speaking. How may I help you?” will be far more business-like.In case you are a net-connected and your modem operates over a phone line, the phone is likely to be busy for long durations. Potential customers trying to contact you will not be impressed with an incessant busy signal. In this scenario, installation of a second phone line becomes more critical.Computer: One of the great home office gadgets, a computer is almost inescapable investment these days. However, you must ascertain suitability of the computer vis-à-vis your needs before acquiring one.Internet Service Provider: Although your business may not be related to the Internet, the Net is an invaluable source for information related with business and to top it all there is the inevitable need of e-mail. An Internet connection, in today’s era, is certainly one of the great home office gadgets and a must-have.Cell Phone: If your business entails frequent visits out of your home office, it will be necessary to have a cell phone so that the customer has a way to reach you at all times.Fax Machine/Printer/Copier: Taking into consideration the needs of your business you can decide about these devices. If the volume of paperwork at your office is large, these will be great home office gadgets for you; otherwise it will be a bad investment.In this technically advanced age, the list of gadgets is endless. May be another one has been invented while you are reading this article. In addition to the devices discussed above, a large computer monitor, business website, variety of business cards, yellow page listings etc are also considered great home office gadgets. However, you must go for any device keeping your requirements and the budget in view.

Thursday 8 January 2009


The True Meaning Of Public Relations



Samantha Jones, the wild one in “Sex and the City”, is in public relations. Public relations is the method of communicating among organizations. Through this industry, a business builds up, sustains and manages the image it would want to project to other establishments. With that definition of public relations, it is clear why Samantha has that kind of personality. Being an extroverted individual and open to new possibilities and situations are the two prime factors needed in public relations. By tabulating public attitudes depending on the procedures, policies and interest of an organization, a public relations officer is able to execute actions or programs that would allow them to mediate and work with one another on the best possible way. It is also the process of grouping together the varied perceptions of a business’ targeted audience when it comes to dealing with real prospects and entities. Public relations involve the evaluation of the opinions and attitude from the generating public. It also implements and formulates the procedures and policies for the organization in order to communicate well. This coordination in the programs develops good will and rapport with other industries. Public relations must always be two-way. By fostering a good relationship between the two establishments, the public constituents (in this case the public relations officers) were able to do their jobs. To give you a clearer picture on how public relations work, here are some examples. 1. There are some corporations that utilize the MPR or the marketing public relations in order for them to share information the information on the products they distribute and manufacture to their possible clients. Normally, the sales of these products are short or long term, but because of the public relation process, the corporation has branded it on the market. 2. Corporations can also serve as the vehicles in reaching out to the politicians and legislators who could help in regulations, taxes and other public relations communication, as long as these people are fully supporting the program. 3. Non-profit organizations like hospitals, social services, human service agencies, schools and universities turn to public relations in order to spread the word of their fund-raising programs, awareness programs and staff recruitment. It also helps in increasing the patronage of what they are providing to society. 4. When running for public office, politicians resort to public relations so that they can attract a good number of votes and raise money. If they are able to be successful in the ballot box, then they use this to promote their means and to also defend their position in the office. Public relations have been defined over and over again throughout the years but it redefines itself. This is because the clients involved in this industry constantly evolve in terms of goals and aspirations, thus most people who are not in the business often misconstrued what the profession is all about. Basically, the general idea of public relations is advertising, branding and marketing. Anything that involves the media is the responsibility of the public relations officer. He encourages magazines, newspapers, radio and TV to print or air good things about the services and the products. This promotion will reach their targeted customers therefore generating an increase on sales and patronage. Naturally, for a company to succeed in public relations, his team must include a good mix of background so that the insiders know what the outsiders want and deliver exceedingly well.